Pricing Is Strategy
Pricing is one of the most powerful levers in business — a 1% improvement in price can deliver an 8-12% improvement in operating profit. Yet most businesses set prices reactively, following competitors or using simple cost-plus formulas. Strategic pricing is different.
Value-based pricing methodology
Competitive pricing analysis and positioning
Pricing model selection: tiered, usage-based, bundling
Price sensitivity testing and optimization
Discount and promotion strategy
Pricing governance and review processes